Hours:
Sunday: 12-5pm
Monday:  CLOSED
Tuesday: 12-7pm
Wednesday: 12-7pm
Thursday: 12-7pm
Friday: 12-7pm
Saturday: 12-7pm

Tonalli is an indigenous Nahuatl word meaning soul, energy, and destiny. The Aztecs (Mexica) and other indigenous peoples believed a person had three essences, the heart (teyolia), the liver (ihiyotl) and the head, the tonalli.  The tonalli, was located at the top of the head. A person's tonalli governs their fate in life, what they are destined to do and what actions are most positive for a person to take.  A person's hair collects the energy of their tonalli. When a warrior would take a captive, they would often grasp the person by the hair to symbolically grasp their tonalli, and through it, the rest of their soul as well.

Our clothing is meant to empower, educate and motive and to teach you something about history and yourself. We love the name tonalli because it allows you to contemplate your life and to change your destiny and allow you to use energy to create positive change in your life and in your community. We often wear items that are commercialized by big corporate giants like Tommy, Abercrombie, Gap, Banana Republic, Walmart, etc. But why wear something that doesn’t explain who you are, what you believe in and what you stand for?

These days popular culture is not so much of the people anymore, but has been taken over by corporate giants and snobby gentrified, “urban” boutiques. The consequence is then that of the retail shops usurping the popular culture in the proliferation of gentrification and complacency.  Complacency is now all around us.  From politics to our everyday lives, we submit to this bastardized “norm” of urban and street apparel.

In an effort to combat the proliferation of gentrification, complacency, and conspicuous consumption, we attempt to introduce culture and politics to “pop culture”. We are attempting to turn pop culture cultural and political.  We hope to creatively destruct the fashion industry by creating designs that empower, engage, question, motivate, inspire, explore, and examine our environment. We hope to introduce designs and products that will “destroy” the patterns in the industry, paving the way for productivity in creativity, social change, and triggering waves of change.

Each design is unique and presents various leaders, images and moments that have been influential in world and American history. Whether it is Frida Kahlo, Rigoberta Menchu or Angela Davis. The images present influential and empowering leaders that have changed the course of history through their tenacity and activism. Our designs also have an indigenous component to it because like our friends from Debajo del Agua have said, “We are like trees,  without our roots, we cannot grow.”